Category Archives: Apparel

What’s Trending in Brand Advocacy

January 13, 2015 | Posted in Apparel, B2B, Fitness, Sports and tagged , , , ,

Building a good brand requires a lot of soul searching. Bringing a company’s clarity of purpose to employees and clients is often lacking, but is very important to do today. If customers believe they are understood and can support a company’s vision, they will more than likely spread the word about the business. Brand advocacy … Continue reading

Uncluttered Websites Show Companies in Their Best Light

September 9, 2014 | Posted in Apparel, Fashion, Professional Services, Retail and tagged , ,

Question: Why is it important to have a straightforward, uncluttered website? After all, shouldn’t prospective clients learn all about what a company has done to serve all its clients, so they can make a strong determination online about whether or not to buy the goods and/or services offered? Actually, the answer is no, and I’ll … Continue reading

High Balance

June 10, 2014 | Posted in Apparel, Fashion, Fitness, Sports, Technology and tagged , , , ,

High Balance manufactures a line of high performance sports eyewear that look as good as they perform. With an eye toward reinvention, Somethumb developed a new website that would not only showcase and define High Balance and their spectacular line of eyewear, it would also innovate new and integrated functionality allowing for a well-deserved level … Continue reading

A Sports Vision Company Gets an Eye-Catching New Look

June 10, 2014 | Posted in Apparel, Fashion, Fitness, Sports, Technology and tagged , , , , ,

High Balance manufactures a line of high performance sports eyewear that look as good as they perform. Yet despite their good looks, the website for this fashion-forward company would hardly have warranted a second glance. With little more than a two-page online brochure, their original website was both limited and uninviting, not only in esthetics … Continue reading

MX1West Motorcycle Apparel

October 4, 2011 | Posted in Apparel, Retail, Sports and tagged , ,

MX1West offers customers exclusive motorcycle apparel from Europe, with brands like Ariete and Acerbis that are used by top pros such as Josh Strang, Quinn Cody, and Johnny Campbell. Somethumb designed and developed the website, utilizing jQuery for some cool slider effects. Ride On!

GreenFish

September 1, 2011 | Posted in Apparel, Environmental, Retail and tagged , ,

Being green while enjoying fishing means keeping a conservationist’s perspective on tackle, rods, and reels. GreenFish is a pro-fishing company that aims to increase knowledge of proper catch and release methods to help anglers cast their rods with a clear conscience. Somethumb developed a unique e-commerce solution that gives back to partnering non-profit organizations each … Continue reading

Breslin Strategies Inc.

September 1, 2011 | Posted in Apparel, B2B, Professional Services and tagged , , , ,

Our redesign and development of Breslin Strategies Inc. features new technologies like jQuery and embedded video clips (via Vimeo). It is an e-commerce site with an integrated WordPress blog. Mark Breslin is in the fourth generation of a construction family and is the number one speaker in the nation on leadership, strategy and labor-management relations.  … Continue reading

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