Category Archives: B2B

Experience is Key: 3 Reasons for Hiring a High-Quality Web Developer

April 9, 2013 | Posted in B2B, Software & Services, Technology and tagged , , , ,

Hire Me!

With so many web service providers charging bottom dollar, why shouldn’t you hire someone from a classifieds site like Craigslist? It may feel insane to choose an expensive provider when the cheap labor force seems bottomless. But, in the web development market, you get what you pay for. And we can explain why. Providers tend … Continue reading →

WooCommerce + WordPress (Why We Like It)

March 12, 2013 | Posted in B2B, Media, Retail, Technology and tagged , , , , , ,

Keyboard Cart

It’s official. We’ve been wooed by WooCommerce, the e-commerce suite we love to use. It’s made specifically for WordPress. It’s customizable. It’s versatile. It’s seamless. It’s changed the way Somethumb helps clients do business. Customization.  Hosted solutions typically limit business owners to template designs and layouts, which impacts not only the look and feel of … Continue reading →

2for1golf // Cyber Monday Case Study (Marketing Strategy)

January 15, 2013 | Posted in B2B, Retail, Social Media and tagged , , , ,

2for1golf Cyber Monday

2for1golf.com is an online retailer targeted to busy enthusiasts who want straightforward access to the best deals and the most savings at nearly 350 premier golf courses throughout California, Nevada, Hawaii, Oregon, Utah and Arizona. During its initial work for the company, SomeThumb designed a site optimized for the effective display of a wide product … Continue reading →

Creating a Fresh Brand Identity, and Making it Last

November 13, 2012 | Posted in B2B, Media, Mobile, Retail, Social Media and tagged , , , , ,

New Brand

Fresh. Sharp. Impactful. Every modern brand wants to make the same impression on its users online. Yet, pleasing users by giving them the experience they expect can come at the expense of showcasing newer, better, features that you’re hoping they’ll come to like. Here’s some advice for creating an intuitive user experience while still putting … Continue reading →

Getting Better Results With Smart Web Development

October 9, 2012 | Posted in B2B, Media, Mobile, Software & Services, Technology and tagged , , , ,

Web Developer

What comes to mind when you think of a web developer? A Red Bull-slogging twenty-something, hovering over a keyboard, cranking code? The coding (and, often, the Red Bull) are critical to building great web sites; but when it comes to development, strategy is every bit as important as production. Great developers go beyond creating sites … Continue reading →

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