Category Archives: Fitness

What’s Trending in Brand Advocacy

January 13, 2015 | Posted in Apparel, B2B, Fitness, Sports and tagged , , , ,

Building a good brand requires a lot of soul searching. Bringing a company’s clarity of purpose to employees and clients is often lacking, but is very important to do today. If customers believe they are understood and can support a company’s vision, they will more than likely spread the word about the business. Brand advocacy … Continue reading

High Balance

June 10, 2014 | Posted in Apparel, Fashion, Fitness, Sports, Technology and tagged , , , ,

High Balance manufactures a line of high performance sports eyewear that look as good as they perform. With an eye toward reinvention, Somethumb developed a new website that would not only showcase and define High Balance and their spectacular line of eyewear, it would also innovate new and integrated functionality allowing for a well-deserved level … Continue reading

A Sports Vision Company Gets an Eye-Catching New Look

June 10, 2014 | Posted in Apparel, Fashion, Fitness, Sports, Technology and tagged , , , , ,

High Balance manufactures a line of high performance sports eyewear that look as good as they perform. Yet despite their good looks, the website for this fashion-forward company would hardly have warranted a second glance. With little more than a two-page online brochure, their original website was both limited and uninviting, not only in esthetics … Continue reading

CrossFit Adventure

August 12, 2013 | Posted in Fitness, Healthcare, Sports and tagged , , ,

CrossFit Adventure delivers a unique, integrated, fitness experience to clients of all ages through its wellness center and CrossFit gym in Concord, CA. Its staff of lifestyle coaches and health advocates help clients achieve mind and body wellness through nutrition, exercise, and mobility. SomeThumb was hired to make aesthetic and site mapping changes that would … Continue reading

Koi Fitness // E-Commerce Solution Case Study

May 8, 2012 | Posted in Fitness, Healthcare, Sports and tagged , , , , ,

Koi Fitness is the Bay Area’s premier Boot Camp style training outfit; in late 2011, Somethumb was hired to conduct a web design, development, and multimedia integration that included the creation of an automated scheduling system The Problem Nearly 900 patrons of Koi Fitness, in order to schedule and pay for classes, followed a process … Continue reading

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