Category Archives: Social Media

Creating a Fresh Brand Identity, and Making it Last

November 13, 2012 | Posted in B2B, Media, Mobile, Retail, Social Media and tagged , , , , ,

Fresh. Sharp. Impactful. Every modern brand wants to make the same impression on its users online. Yet, pleasing users by giving them the experience they expect can come at the expense of showcasing newer, better, features that you’re hoping they’ll come to like. Here’s some advice for creating an intuitive user experience while still putting … Continue reading

No Patience For Planning? No Problem?

September 11, 2012 | Posted in Mobile, Social Media, Technology and tagged , ,

No more Mapquest. No more triangulating among friends.  No more lengthy text conversations. No more wondering who’s around to meet up, where, and when. No more wishing it were easier to meet new people. Not with smartphone apps that have changed the face of meeting up with old and new friends. Have you heard of … Continue reading

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