Somethumb Web Design & Development

How Do Non-Profits Hire Web Service Providers?

Scott Weiss — Tue, 14 May 2013 00:00:03 +0000

Non-profits aren’t like other organizations. Since their goal is to fulfill a mission and not to retain earnings or build shareholder value, tight operating controls are often necessary in order to maintain financial health. For service providers looking to work with non-profits, and to managers and decision makers within non-profits, it can be challenging to … Continue reading →

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Experience is Key: 3 Reasons for Hiring a High-Quality Web Developer

Scott Weiss — Tue, 09 Apr 2013 22:25:30 +0000

With so many web service providers charging bottom dollar, why shouldn’t you hire someone from a classifieds site like Craigslist? It may feel insane to choose an expensive provider when the cheap labor force seems bottomless. But, in the web development market, you get what you pay for. And we can explain why. Providers tend … Continue reading →

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WooCommerce + WordPress (Why We Like It)

Scott Weiss — Tue, 12 Mar 2013 00:00:21 +0000

It’s official. We’ve been wooed by WooCommerce, the e-commerce suite we love to use. It’s made specifically for WordPress. It’s customizable. It’s versatile. It’s seamless. It’s changed the way Somethumb helps clients do business. Customization. Hosted solutions typically limit business owners to template designs and layouts, which impacts not only the look and feel of … Continue reading →

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Dermaplus // Rebranding, Web Site Redesign, and Print Campaign

Scott Weiss — Tue, 26 Feb 2013 00:00:15 +0000

Dermaplus is a San Francisco-based, neighborhood skin and body spa that has been delivering beautiful skin to clients in the Marina/Cow Hollow district since 2001. Dermaplus approached SomeThumb Web Design & Development in the fall of 2012 for help with updating its web site and overall brand presentation–the project is a good example of SomeThumb’s … Continue reading →

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3 Reasons To Step Up Your Online Game, And To Do It Right Now

Scott Weiss — Tue, 12 Feb 2013 00:00:11 +0000

We get it. Your web site needs some work, but you’re holding off until you can spare the money. We know it doesn’t grow on trees, and that you can think of fifty other ways to invest in your business. But we can think of a few reasons why you should take updating your web … Continue reading →

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2for1golf // Cyber Monday Case Study (Marketing Strategy)

Scott Weiss — Tue, 15 Jan 2013 18:56:25 +0000

2for1golf.com is an online retailer targeted to busy enthusiasts who want straightforward access to the best deals and the most savings at nearly 350 premier golf courses throughout California, Nevada, Hawaii, Oregon, Utah and Arizona. During its initial work for the company, SomeThumb designed a site optimized for the effective display of a wide product … Continue reading →

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Cyber Monday has come and gone. What have we learned?

Scott Weiss — Tue, 11 Dec 2012 19:41:23 +0000

Many businesses wish to benefit from Cyber Monday promotions, but waiting until October to queue up November sales events makes for planning that is way too late. Well-executed post-Thanksgiving sales events—whether Black Friday, Small Business Saturday, Cyber Monday, or Giving Tuesday—require forethought that begins much earlier in the year. Tip #1: Start early and know … Continue reading →

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Creating a Fresh Brand Identity, and Making it Last

Scott Weiss — Tue, 13 Nov 2012 21:43:04 +0000

Fresh. Sharp. Impactful. Every modern brand wants to make the same impression on its users online. Yet, pleasing users by giving them the experience they expect can come at the expense of showcasing newer, better, features that you’re hoping they’ll come to like. Here’s some advice for creating an intuitive user experience while still putting … Continue reading →

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Getting Better Results With Smart Web Development

Scott Weiss — Tue, 09 Oct 2012 00:00:20 +0000

What comes to mind when you think of a web developer? A Red Bull-slogging twenty-something, hovering over a keyboard, cranking code? The coding (and, often, the Red Bull) are critical to building great web sites; but when it comes to development, strategy is every bit as important as production. Great developers go beyond creating sites … Continue reading →

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No Patience For Planning? No Problem?

Scott Weiss — Tue, 11 Sep 2012 12:00:03 +0000

No more Mapquest. No more triangulating among friends. No more lengthy text conversations. No more wondering who’s around to meet up, where, and when. No more wishing it were easier to meet new people. Not with smartphone apps that have changed the face of meeting up with old and new friends. Have you heard of … Continue reading →

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