Tag Archives: E-commerce

Robert Larson Company

June 1, 2015 | Posted in Retail and tagged , , ,

The Robert Larson Company has been in business in the Bay Area since 1981, and imports and sells superior woodworking and gardening tools. But it all started with a family hardware store in in the late 1800’s called, H. Schwartz Co. which served the entire Napa community. Somethumb developed an attractive website for the Robert … Continue reading

High Balance

June 10, 2014 | Posted in Apparel, Fashion, Fitness, Sports, Technology and tagged , , , ,

High Balance manufactures a line of high performance sports eyewear that look as good as they perform. With an eye toward reinvention, Somethumb developed a new website that would not only showcase and define High Balance and their spectacular line of eyewear, it would also innovate new and integrated functionality allowing for a well-deserved level … Continue reading

A Sports Vision Company Gets an Eye-Catching New Look

June 10, 2014 | Posted in Apparel, Fashion, Fitness, Sports, Technology and tagged , , , , ,

High Balance manufactures a line of high performance sports eyewear that look as good as they perform. Yet despite their good looks, the website for this fashion-forward company would hardly have warranted a second glance. With little more than a two-page online brochure, their original website was both limited and uninviting, not only in esthetics … Continue reading

Transend Corporation // Web Design, eCommerce Solution Case Study

February 11, 2014 | Posted in B2B and tagged , , , , ,

After over 25 years in the business, few understand change – and the importance of all the details involved – better than Transend Corp. This Silicon Valley-based email company has turned email migration into an art form, successfully converting over 20 million mailboxes for large and small organizations spanning the globe. Transend Corp. attributes their … Continue reading

How to Capture AdWords leads in Salesforce – Use a Little Gravity

January 14, 2014 | Posted in Software & Services, Technology and tagged , ,

When I first heard about Gravity Forms for WordPress, I thought to myself, who would ever need anything other than a contact form on their site. This software looked so difficult to employ and really useful features were mostly undocumented. But soon I realized that this is THE software to use for extensive form data … Continue reading

Two Cherries USA // Custom Website, eCommerce Solution Case Study

October 8, 2013 | Posted in Retail and tagged , , , ,

Overview Since 1858, Two Cherries has been making their woodworking and carving tools the old-fashioned way. Hand-forged in their Remscheid, Germany factory by skilled craftsmen using only the finest steel and time-honored methods, little has changed in the way these fine tools are produced in well over a century. The result is a tool line … Continue reading

Two Cherries Woodworking Tools

October 4, 2013 | Posted in Retail and tagged , , ,

Two Cherries is a hand-maker of fine, German tools. The company’s tools are still made in the same way in which they were made decades ago, in a factory in Remscheid—with the finest steel and by skilled craftsmen who work with diligence to deliver tools that customers are proud to own and love to work … Continue reading

Shared Hosting vs. Virtual Private Server (VPS)

August 6, 2013 | Posted in Technology and tagged , , ,

You’ve hired a design and development firm to build your e-commerce website. You’ve spent thousands of dollars and countless hours gathering content, making design decisions, finding the perfect SEO terms, and putting together your marketing plan. All testing is done and your website ready to launch. Files and database tables get moved to your hosting … Continue reading

Experience is Key: 3 Reasons for Hiring a High-Quality Web Developer

April 9, 2013 | Posted in B2B, Software & Services, Technology and tagged , , , ,

With so many web service providers charging bottom dollar, why shouldn’t you hire someone from a classifieds site like Craigslist? It may feel insane to choose an expensive provider when the cheap labor force seems bottomless. But, in the web development market, you get what you pay for. And we can explain why. Providers tend … Continue reading

WooCommerce + WordPress (Why We Like It)

March 12, 2013 | Posted in B2B, Media, Retail, Technology and tagged , , , , , ,

It’s official. We’ve been wooed by WooCommerce, the e-commerce suite we love to use. It’s made specifically for WordPress. It’s customizable. It’s versatile. It’s seamless. It’s changed the way Somethumb helps clients do business. Customization.  Hosted solutions typically limit business owners to template designs and layouts, which impacts not only the look and feel of … Continue reading

3 Reasons To Step Up Your Online Game, And To Do It Right Now

February 12, 2013 | Posted in Software & Services, Technology and tagged , , , , ,

We get it. Your web site needs some work, but you’re holding off until you can spare the money. We know it doesn’t grow on trees, and that you can think of fifty other ways to invest in your business. But we can think of a few reasons why you should take updating your web … Continue reading

Cyber Monday has come and gone. What have we learned?

December 11, 2012 | Posted in Retail and tagged , , ,

Many businesses wish to benefit from Cyber Monday promotions, but waiting until October to queue up November sales events makes for planning that is way too late. Well-executed post-Thanksgiving sales events—whether Black Friday, Small Business Saturday, Cyber Monday, or Giving Tuesday—require forethought that begins much earlier in the year. Tip #1: Start early and know … Continue reading

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