Tag Archives: Strategy

Get Your Video On

June 14, 2016 | Posted in Media, Mobile, Technology and tagged , , ,

Get this. YouTube was founded in 2005 and the next year – TEN YEARS AGO – Google bought it for $1.65 billion. Considering that staggering amount and the fact that online video has been knocking around for over a decade, it shouldn’t come as a surprise that in 2016 – video is everything. Approximately one … Continue reading

Cultivating Your Website’s “X-Factor”

March 8, 2016 | Posted in B2B and tagged , ,

Once upon a time, before it became associated with British blowhards and wailing wannabes, the term “X-Factor” conjured up a much different image. The “X-factor” refers to that certain something, a mysterious quality that you can’t quite put your finger on, something that makes someone stand head and shoulders above the rest. The entertainment world … Continue reading

Laws of Attraction for Legal Web Design

May 12, 2015 | Posted in Legal and tagged , , ,

Does your Law Firm’s Website Attract or Repel? Yes, yes, I know. Don’t judge a book by its cover. What matters is what’s on the inside. I’m smart; I shouldn’t have to worry about being pretty. Somewhere in the universe those sentiments are true. Not so much online, and most definitely not when it comes … Continue reading

What’s Trending in Brand Advocacy

January 13, 2015 | Posted in Apparel, B2B, Fitness, Sports and tagged , , , ,

Building a good brand requires a lot of soul searching. Bringing a company’s clarity of purpose to employees and clients is often lacking, but is very important to do today. If customers believe they are understood and can support a company’s vision, they will more than likely spread the word about the business. Brand advocacy … Continue reading

Trade Associations Can Drive Business Your Way

December 9, 2014 | Posted in B2B and tagged , ,

Did you know there is an association for virtually every business out there? There’s even an association for association staff (American Society of Association Executives or ASAE). Trade associations offer some great opportunities for members to make important connections with potential clients and meet people who are in the same line of business. Many associations … Continue reading

My Website is Great and Really Worth Reading!!

November 11, 2014 | Posted in B2B and tagged , ,

Did I grab you with that headline? Does it entice or invite? Is there anything that tells you anything about my services or products? I didn’t think so. In fact, part of the challenge with writing website copy is being able to convey valuable and pertinent information, and being able to do so in a … Continue reading

Lock it Down – Securing Your Website Today

August 12, 2014 | Posted in B2B, Technology and tagged , ,

Why Do I Need Security? You may believe that if you are not a retail website or don’t otherwise have the type of sensitive information typically sought out by criminals, you need not worry much about securing your website. But today’s attackers have evolved along with technology to the point where credit card numbers or … Continue reading

Breaking Up is Hard to Do (How to Recover from Losing a Client)

March 11, 2014 | Posted in B2B and tagged

“This isn’t working out.” No matter who they’re coming from or what the context, those are four simple words no one wants to hear. At a minimum, they indicate that something is very wrong; more often than not, they signify the end of a relationship. And whether that relationship is with your high school crush … Continue reading

Why a Boutique Web Design Firm May Be Right for You

December 9, 2013 | Posted in B2B and tagged

There’s no denying it, the time has come. You have outgrown your current website – it no longer adequately reflects who you are, what you do, or the image you want your company to project. Perhaps it never did. You’re ready to take the next step, to invest in a new design that will refresh … Continue reading

Episcopal Charities // Web Design, WordPress Development Case Study

November 12, 2013 | Posted in Healthcare, Non-Profit, Religious and tagged , ,

Overview Episcopal Charities, a Bay area non-profit organization established in 1977, has led the charge by servicing those in need, from the poor and hungry to the disadvantaged and displaced.  They have successfully advocated for thousands in need over the decades by addressing the root causes of poverty through the funding of various charitable agencies … Continue reading

Shared Hosting vs. Virtual Private Server (VPS)

August 6, 2013 | Posted in Technology and tagged , , ,

You’ve hired a design and development firm to build your e-commerce website. You’ve spent thousands of dollars and countless hours gathering content, making design decisions, finding the perfect SEO terms, and putting together your marketing plan. All testing is done and your website ready to launch. Files and database tables get moved to your hosting … Continue reading

Part III: It’s Time to Make the Right Decision About Mobile Design

July 23, 2013 | Posted in B2B, Technology and tagged , , , ,

We get it. Compared to traditional site design initiatives, adaptive and responsive design projects can feel enormous—they require more time, more budget, and they seem to provide more than you might think you need today. This is Part III of a weekly 3-part series focusing on Mobile Design, targeted at specific devices and contexts, and whether … Continue reading

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