Get this. YouTube was founded in 2005 and the next year – TEN YEARS AGO – Google bought it for $1.65 billion. Considering that staggering amount and the fact that online video has been knocking around for over a decade, it shouldn’t come as a surprise that in 2016 – video is everything.
Approximately one in three internet users watch video – with 2 billion video views happening every day. And Cisco expects that by 2018, 69 percent of total internet traffic will be video. That’s a lot of eyeballs on a lot of moving pictures. But what does all of this mean for you?
The more people get used to video content – the more they’re going to expect it. And you don’t want to be late to the game or appear behind the curve. Additionally, conversion rates are through the roof. It’s been shown that people are much more likely to purchase after having watched a video.
So if you don’t have video on your site, it’s time to get on board. Here are a few tips to get you started:
- Mobile matters. Last year YouTube counted a 46% increase in year-on-year views on mobile devices. So optimize your video accordingly.
- Make it short and sweet. A lot of video is watched on social sites and people are looking for quick fixes. Think 1-2 minutes tops. You want them to engage – not see something shinier and more enticing and click away.
- Know thyself. Figure out what you’re trying to achieve before you spend the time and money (which, let’s face it, can be substantial). Simply entertaining your audience might not lead them to your desired outcome – whether it’s contacting you or buying your wares. Yes, it’s important to be engaging, but also consider being educational or informative.
- Keep it simple. Upload your videos to a common video platform. You want to make it as easy as possible for people to click and watch. If they have to navigate around or download players – chances are they won’t make the effort. The easiest? YouTube. In an average month, 80% of 18-49-year olds watch it.
We’ll be honest. We are not video producers or directors or editors. If you need help with content or strategy – there are a ton of articles out there like this one.
But SomeThumb does know a lot about seamlessly integrating video into your website – be it a new site or one you’ve had for a while that needs a little modernizing. We can provide video advice or assistance – whether it’s on where to put it or how to ensure your video is searchable. So give us a holler if you want to get your video groove on. We’d love to help you add some pizazz to all those words and pretty pictures on your site.