Tag Archives: Corporate Identity

Cultivating Your Website’s “X-Factor”

March 8, 2016 | Posted in B2B and tagged , ,

Once upon a time, before it became associated with British blowhards and wailing wannabes, the term “X-Factor” conjured up a much different image. The “X-factor” refers to that certain something, a mysterious quality that you can’t quite put your finger on, something that makes someone stand head and shoulders above the rest. The entertainment world … Continue reading

Laws of Attraction for Legal Web Design

May 12, 2015 | Posted in Legal and tagged , , ,

Does your Law Firm’s Website Attract or Repel? Yes, yes, I know. Don’t judge a book by its cover. What matters is what’s on the inside. I’m smart; I shouldn’t have to worry about being pretty. Somewhere in the universe those sentiments are true. Not so much online, and most definitely not when it comes … Continue reading

Trade Associations Can Drive Business Your Way

December 9, 2014 | Posted in B2B and tagged , ,

Did you know there is an association for virtually every business out there? There’s even an association for association staff (American Society of Association Executives or ASAE). Trade associations offer some great opportunities for members to make important connections with potential clients and meet people who are in the same line of business. Many associations … Continue reading

My Website is Great and Really Worth Reading!!

November 11, 2014 | Posted in B2B and tagged , ,

Did I grab you with that headline? Does it entice or invite? Is there anything that tells you anything about my services or products? I didn’t think so. In fact, part of the challenge with writing website copy is being able to convey valuable and pertinent information, and being able to do so in a … Continue reading

Uncluttered Websites Show Companies in Their Best Light

September 9, 2014 | Posted in Apparel, Fashion, Professional Services, Retail and tagged , ,

Question: Why is it important to have a straightforward, uncluttered website? After all, shouldn’t prospective clients learn all about what a company has done to serve all its clients, so they can make a strong determination online about whether or not to buy the goods and/or services offered? Actually, the answer is no, and I’ll … Continue reading

The Well Dressed Website (Why Visual Content Matters to Website Design)

April 1, 2014 | Posted in B2B, Software & Services, Technology and tagged , , ,

When it comes to your website, image really is everything. The old adage about a picture being worth a thousand words holds truer today than it ever has. But that’s just the beginning of the story. You already know that it’s imperative that your web design contain some well-chosen imagery to enhance its visual appeal. … Continue reading

Episcopal Charities // Web Design, WordPress Development Case Study

November 12, 2013 | Posted in Healthcare, Non-Profit, Religious and tagged , ,

Overview Episcopal Charities, a Bay area non-profit organization established in 1977, has led the charge by servicing those in need, from the poor and hungry to the disadvantaged and displaced.  They have successfully advocated for thousands in need over the decades by addressing the root causes of poverty through the funding of various charitable agencies … Continue reading

CrossFit Adventure

August 12, 2013 | Posted in Fitness, Healthcare, Sports and tagged , , ,

CrossFit Adventure delivers a unique, integrated, fitness experience to clients of all ages through its wellness center and CrossFit gym in Concord, CA. Its staff of lifestyle coaches and health advocates help clients achieve mind and body wellness through nutrition, exercise, and mobility. SomeThumb was hired to make aesthetic and site mapping changes that would … Continue reading

Dermaplus // Rebranding, Web Site Redesign, and Print Campaign

February 26, 2013 | Posted in Fashion, Healthcare and tagged , , , , , , , ,

Dermaplus is a San Francisco-based, neighborhood skin and body spa that has been delivering beautiful skin to clients in the Marina/Cow Hollow district since 2001. Dermaplus approached SomeThumb Web Design & Development in the fall of 2012 for help with updating its web site and overall brand presentation–the project is a good example of SomeThumb’s … Continue reading

Creating a Fresh Brand Identity, and Making it Last

November 13, 2012 | Posted in B2B, Media, Mobile, Retail, Social Media and tagged , , , , ,

Fresh. Sharp. Impactful. Every modern brand wants to make the same impression on its users online. Yet, pleasing users by giving them the experience they expect can come at the expense of showcasing newer, better, features that you’re hoping they’ll come to like. Here’s some advice for creating an intuitive user experience while still putting … Continue reading

The Mitzel Group

September 1, 2011 | Posted in B2B, Legal and tagged , , , ,

The Mitzel Group gives companies the tools to maximize the efficiency and creativity of its employees. Mitzel understands that the pathway to success for any company starts with the power of its workforce, and adds value by providing risk management solutions for employment law matters and human resources issues. Somethumb designed and developed Mitzel’s online … Continue reading

B & B Structured Finance

September 1, 2011 | Posted in B2B, Financial and tagged , ,

This financial consulting service requested a site design that incorporated organic and asymmetrical elements to offset the symmetry of their logo. We redesigned and expanded their 5 year-old website to accommodate the addition of their London and New York offices as well as enable B&B to easily add and update the site’s content for future … Continue reading

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