Tag Archives: Planning

At Your Service – What Services Does a Website Designer Offer?

July 12, 2016 | Posted in B2B and tagged ,

The time has come. You’re ready to bite the bullet on a brand spankin’ new website for your business. You’ve already ruled out doing one yourself. After all, you’re no designer – you call it a good day when you manage to coordinate your shirt and tie every morning. And you’ve heard a website firm … Continue reading

DIY or Not? Site Builder Site vs. Professional Website Designer

February 9, 2016 | Posted in B2B, Software & Services, Technology and tagged , , ,

Take a look at your to-do list. If you’re like most of us, you probably have a good 10-15 tasks awaiting your attention on any given day, 6 of which you swore you’d knock off today. Proposals need to be written, phone calls returned, and oh yeah, your aging website needs to be dealt with. … Continue reading

Laws of Attraction for Legal Web Design

May 12, 2015 | Posted in Legal and tagged , , ,

Does your Law Firm’s Website Attract or Repel? Yes, yes, I know. Don’t judge a book by its cover. What matters is what’s on the inside. I’m smart; I shouldn’t have to worry about being pretty. Somewhere in the universe those sentiments are true. Not so much online, and most definitely not when it comes … Continue reading

“Lifestyles” Marketing Is a Great Way to Connect

February 10, 2015 | Posted in B2B, Lifestyle and tagged , , , ,

Recently, marketers have found that people will visit websites that cater to a potential customer’s believed lifestyle or the lifestyle they wish to have. They may want a good or service that will fit into the world they see themselves living in. If a product is aligned with that perceived sense of self, there is … Continue reading

Precision Marketing: Look here, The light is better!

May 13, 2014 | Posted in B2B and tagged ,

“Sir, are you sure you dropped your keys here?” “No, no, I heard them fall about a block away,” “Then why on earth are you searching for them here?” “Well, because the light is so much better!” We’ve all heard one version or another of that story over the years and it always draws a … Continue reading

Transend Corporation // Web Design, eCommerce Solution Case Study

February 11, 2014 | Posted in B2B and tagged , , , , ,

After over 25 years in the business, few understand change – and the importance of all the details involved – better than Transend Corp. This Silicon Valley-based email company has turned email migration into an art form, successfully converting over 20 million mailboxes for large and small organizations spanning the globe. Transend Corp. attributes their … Continue reading

Shared Hosting vs. Virtual Private Server (VPS)

August 6, 2013 | Posted in Technology and tagged , , ,

You’ve hired a design and development firm to build your e-commerce website. You’ve spent thousands of dollars and countless hours gathering content, making design decisions, finding the perfect SEO terms, and putting together your marketing plan. All testing is done and your website ready to launch. Files and database tables get moved to your hosting … Continue reading

Part III: It’s Time to Make the Right Decision About Mobile Design

July 23, 2013 | Posted in B2B, Technology and tagged , , , ,

We get it. Compared to traditional site design initiatives, adaptive and responsive design projects can feel enormous—they require more time, more budget, and they seem to provide more than you might think you need today. This is Part III of a weekly 3-part series focusing on Mobile Design, targeted at specific devices and contexts, and whether … Continue reading

Part II: When is Adaptive Design Better than Responsive Design?

July 16, 2013 | Posted in B2B, Technology and tagged , , , , ,

Most web design or marketing agencies you speak with nowadays will try to sell you on Responsive Design. This isn’t bad advice, per se—responsive design does present the most robust architecture available to make web sites viewable on any size screen by using fluid layouts, flexible image formats and scalable typography. Yet, realistically, making it … Continue reading

Part I: How to Know Whether Your Site Desperately Needs Mobile

July 9, 2013 | Posted in B2B, Technology and tagged , , ,

Tablets. Smartphones. Google Glass. The world seems obsessed with devices. Marketers would have you believe that your very survival depends on being fully-integrated with mobile. But, is that really true? We’re launching a weekly 3-part series focusing on Mobile Design and whether it’s right for your business. There is an answer. It’s not necessarily yes. … Continue reading

How Web Clients Can Help Control Project Costs and Timelines

June 11, 2013 | Posted in B2B and tagged ,

We’ll tell you a secret: nearly every web services provider sizes prospective clients up before creating an estimate. Experienced firms know that prospective clients who seem organized, decisive, and savvy, up-front, are more likely to see their projects run on time and on budget—clients like this get better pricing. Similarly, prospective clients who seem unfocused, … Continue reading

How Do Non-Profits Hire Web Service Providers?

May 14, 2013 | Posted in Non-Profit and tagged ,

Non-profits aren’t like other organizations. Since their goal is to fulfill a mission and not to retain earnings or build shareholder value, tight operating controls are often necessary in order to maintain financial health. For service providers looking to work with non-profits, and to managers and decision makers within non-profits, it can be challenging to … Continue reading

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